25 April 2022 | Noor Khan
Microsoft is one of the biggest technology providers in the world and Dynamics 365 is just one of the popular technologies on offer. Dynamics 365 is a Customer Relationship Management (CRM) that consists of a number of applications to meet client demands. Apps within Microsoft Dynamics can be used singularly to meet specific needs or as part of an integrated toolset offered as Dynamics 365. Dynamics 365 is powered by automation and AI to enable businesses to effectively manage their sales activity.
At Ardent, we have had several clients approach us to customise and implement Dynamics CRM as well as integrate third-party applications. Here, we will look at understanding Microsoft Dynamics 365 CRM and explore why it is becoming increasingly popular with businesses.
Released in 2016, Dynamics 365 has gone through a number of changes and rebranding over the years. As it stands Dynamics 365 is a suite of business software tools that can be used individually or collectively as a CRM. It is a cloud-based solution based on Microsoft’s own Azure cloud computing system. The full suite features 11 tools that are targeted at various departments in the business. There are five apps for CRM (sales, customer service, field service, project service automation and marketing) and others fall under HR, Finance and Operations, Retail, Mixed Reality, Business Central and Artificial Intelligence.
Microsoft Dynamics 365 has a number of benefits on offer which is enabling the technology to gain popularity with businesses across the world.
There are some limitations that Dynamics 365 has that need to be taken into consideration and they are:
At Ardent, our engineers have worked with many Microsoft technologies and can provide customisation, implementation and integration of third-party apps for Microsoft Dynamics. If you are looking for experienced, reliable software engineers to help on your next project with Dynamics 365, then get in touch.
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